When it comes to search engine rankings, content length is very important. The more quality content you have, the higher your website will rank. It can sometimes be hard to determine how much content a page or website needs and how the length of that content affects where the website ranks. Google and other search engine consider many things when indexing websites and determining rankings. The length of the content is just one of these things. If you are concerned about how your article or website is ranking, you may need to consider how much content is on your site.
Does the Amount of Content on a Website Affect SEO?
You may see a lot of both long and short articles and other forms of content online. So, does that mean the amount of content or the content length doesn’t affect the SEO? The truth is, it does, but only if it is quality content. You don’t want to fill up your content with words that don’t make sense or add anything to the information being read. That can hurt your SEO and cause you to rank low. It is important to find a balance between length and information.
You should instead focus on providing as much information about the topic as possible without repeating yourself or adding useless information. It is also important to make sure the content is original. If it is copied or plagiarized from other sites or content, it doesn’t matter how long or informative it is; it will still not rank high.
Is There a Perfect SEO Length?
The right SEO length depends on the topic or niche and a few other factors. If you are writing about a popular niche or topic, you will have a lot of competition and will need to write longer articles and more content. If you have a niche that is less competitive, shorter content may be just as valuable.
There is no magic number, but it is always a good idea to aim for around 650 words. Again, if you are writing about popular topics, trending news, or something that a lot of other people are writing about, or if you are trying to direct people to a product on another page and you think other people may be trying to do the same, you really need to increase your word count, as well as the quality of the information you provide.
It doesn’t matter how long your content is; if it is not engaging and interesting, people won’t read it. If it is not formatted correctly and does not contain the right keywords or keyword density, it will also not rank well. Instead of aiming for a specific word count, it is better to attempt to provide a thorough article that contains as much interesting and important information as possible.
How Long Should an Article Be?
Everyone who hopes to rank high on Google and other search engines’ results wants to know how long their articles should be. It’s a little more complicated than that. Your article should be however long it takes you to write a fair amount of information. If you can write more on a topic, you should.
It’s a good idea to mix up the length of your content. You may want to write short articles that redirect readers to longer articles. Short articles will always be more eye-catching to readers. When people scan a page, they want to think that they can read a little and learn a lot. If you are able to capture their attention with the smaller portions of content, they may become so interested that they want to learn more and are willing to read more. Then, you can direct them to your other pages that offer more information. This is a great way to work up to longer content.
You should also know which topics require more content and which require less. If you are offering tips or hacks, it is best to keep it short. People want to be able to read these things quickly, so they can use them for whatever they need. If you are writing about something specific, you can make the content longer. You can’t write 3,000 words about a cell phone case, but you can write that much about how cell phones were invented or how they work.
Don’t Try to Fool Your Audience
One of the biggest mistakes that people make is trying to pack a lot of words and content into an article or website without thinking about what the readers want. You know the audience you are writing for. What kind of content are they more likely to read? Don’t make the mistake of trying to fool your readers, because it will only hurt your rankings.
Don’t fill your articles with unnecessary information just to make them longer. Don’t oversaturate your article with keywords, and don’t forget to give your readers a break by adding photos and videos to break up the content. If your readers don’t get what they expect, they won’t return to your website or take the time to read your future posts. It’s just not worth it. Length is important, but it is just one of the many aspects of SEO.
Top 4 Things to Consider When Choosing Content Length
Don’t stress about how long your content is or how that length will affect SEO. Just keep these four things in mind to create quality content, and you will see your rank will improve.
- Niche – Do your research to determine how competitive your niche is. If you are writing about a niche that is very popular and has a lot of competition, the longer your content, the better.
- Social Media – If your traffic is mostly generated through social media, you don’t have to worry as much about the length of your content. These readers will prefer content that is short and to the point.
- Reputation – If you have a website or blog that has been around for a long time and you already have a lot of readers and followers, your content length won’t matter as much. You can get away with shorter articles and posts.
- Audience – Understand what your audience wants. If you have a younger audience, shorter articles are the way to go. If your audience is older and will have more time to read or prefer to read more extensive information, longer content is better.